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What's in a Name?

Posted by Administrator on 4/6/2015 to General
We're often asked why we named our company after the Connecticut River. In looking back, there wasn't much thought given to what the company name should be. I had just begun researching the process of making soy candles for my own use and that was around the same time we were moving to a new house. You guessed it, the house is located on the Connecticut River. I remember my husband's face when I showed him that first soy candle sporting a label with the name "CT River Candles". I didn't have room on the label to spell out Connecticut, so used the state abbreviation. I didn't give much thought to the design of the label. To spruce it up and add some color, I chose one of the many photos I have of the river taken while we were boating. We looked for a house on the river because we love boating and what better place to do it then on the gorgeous the Connecticut River. So after I showed my husband that first candle, his response was that's a great name for a candle company.  I really thought he was just kidding but he wasn't and as you can see, I wasn't either.  I got to work testing and researching the art of candle making with soy wax and the rest is history. We continue to build our company around what inspired it's name. We've since trademarked the name and all candle labels display various photos that we have taken on our boating trips.  Always searching for a new photo to add to some of our favorites, such as the Goodspeed Opera House perched over the river. The Becky Thatcher making it way north or south with a load of passengers or that solo fisherman anchored, patiently waiting for a tug on his line. When pairing a photo with a scent, I often pick a season to compliment the scent. For example, Macintosh Apple is paired with a gorgeous stretch of Fall Foliage along the riverbank. My hope is I can pass the beauty that we feel so fortunate to see everyday to our customers in the form of a soy candle that will provide hours of fragrance using clean burning soy wax, the finest fragrances and cotton wicks.  Yes, it's about the river but more importantly, it's about providing the best soy candle for our customers enjoyment. 
Written by Brenda Hunter, Founder and CEO of CT River Candles


Date 4/6/2015
Thank you for sharing your story. So many times we lose ourselves over trying to find a name for our new business. But you didn't. Thanks for all of the beautiful pictures too. I love nature and you have captured some wonderful scenery.
Date 4/6/2015
I love how you just sorta stumbled on a name that resonates beauty to you and your family. Thanks for sharing.
Date 4/7/2015
Danielle Vincent
I love your name and your labels! It's funny how sometimes the least thought goes into some of the most important things, and yet it works out beautifully! I credit divine intervention. ;-)
Date 4/7/2015
Cindy Gooding
I always love to read stories about Indie companies and how they came up with their ideas, names, etc. Your packaging on your candles is beautiful. Love the photos!
Date 4/7/2015
Sometimes the answer is so simple and right in front of our nose. I love how the name Connecticut Candle has meaning to you. I think that's the best way to name a company.
Date 4/9/2015
Cindy Jones
I love a regional name, our's includes our state name as well. I think when you live in a beautiful place that is part of what you want to promote with your product.
Date 4/13/2015
Theresa Gorgone
Thanks for sharing. I didn't know that the photos on your labeling where personally taken by you. Beautiful.
Date 4/23/2015
cj page
I love candles that I ordered they were exactly what I wanted. and Brenda was so helpful with shipping my items and getting them so soon. definitely will let my friends know about this wonderful company and will be reordering soon.
Date 4/23/2015
CT River Candles
Thank you all for the great feedback. We find it very useful and appreciate you taking the time to comment.
Date 12/12/2015
Love CTRC!!! Burns clean and smells wonderful! Forget Yankee Candle, PartyLite, and Wood Wicks with wax as their main ingredient---soy is the ONLY way to go!! Thank you!! Susan

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